Pottery Pricing Companion Guide

What to do with your numbers

You’ve worked out what your pottery costs to make. But what do you actually do with that number?

Maybe the price feels much higher than you expected. Maybe it confirms you’re already on the right track. Or maybe you know the numbers make sense, but you’re still not sure your market will pay that price.

I created this guide for that next part.

What to do with your numbers is a practical guide designed to help you understand your pottery pricing and make better decisions about what to charge, available as printable and mobile versions.

You can use it alongside my Pottery Pricing Calculator, or on its own if you already calculate your costs another way.

What’s inside

• What to do when your calculated price feels too high
• Practical ways to look at and reduce your costs
• How to build a three-tier product range
• How to approach raising your prices
• What your pricing numbers actually mean
• How to compare your price with your market
• Why your most expensive piece may not be your most profitable
• Five common pottery pricing mistakes
• When to review your prices
• Real pottery pricing examples
• Prompts and space to work through your own numbers

Made for potters

I’m a working potter with a background in accounting, and pricing my own work still took me years to feel comfortable with.

One of the biggest things I’ve learnt is that knowing your numbers doesn’t mean a formula gets to decide what your work is worth.

The numbers give you information.

Your experience, your work, your market and your business goals all play a part in the final decision.

Use it with or without the Pottery Pricing Calculator

Already have the Pottery Pricing Calculator? This guide takes you beyond the recommended sell price and helps you decide what to do with the information it gives you.

Don’t have the calculator? You can still use the guide with your own pricing calculations.

If you’d like a simpler way to calculate your materials, labour, overheads, profit and recommended sell price, the Pottery Pricing Calculator is available separately or together with the guide as a bundle.

Digital guide

Two files; one for printing and one for mobile

Designed to support your pricing decisions, not make them for you.

From the studio,
Teresa x